It's April in New York City, 1912. Puttering engines and horn blasts from automobiles mingle with the breathless voices of pedestrians thronging the sidewalks. A crowd has gathered outside the White Star Line office on Broadway, desperate for news - any news - of family and friends. Just beyond them, a young man waves about the final evening edition of New York’s The Evening World. “Extra! Extra! Read all about it!” he shouts. In ink as black as the depths of the Atlantic, the headline cries “TITANIC IS REPORTED SINKING.”

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Extra Extra curates a unique collection of home goods featuring authentic American newspaper headlines and advertisements from over 100 years ago. We believe in preserving the past by enjoying it in the present. Read along with the folks of 1920 as you sip your morning coffee, or consider the technological advances since the first telephone while you text a friend.  Designed by hand with careful research, our goods stand out and make statements.  How will you make history today?